Plain Jane is a new vodka brand created for sophisticated women. We created a story and the identity around a lovely lady called (plain) Jane. The name suggests she is simple and that there is nothing special about her. But the name is contradiction and suggests you should drink it plain. With her graceful silhouette and gracious look, she is a beautiful mystery and a superwoman in every part of the word.
Strategy (Marketing strategy)
– Creating brand image
– Concept & creation (Concept development)
– Design & branding